Explore South Korea
Split by a hair-trigger border, the Korean Peninsula offers the traveler a dazzling range of experiences, beautiful landscapes and 5000 years of culture and history.
Welcoming Hospitality
Decorum plays a major role in Korean people’s generosity to outsiders, and their instinctive graciousness possesses a highly endearing quality. Helpfulness abounds, whether it’s at a tourist office, asking someone for directions or finding yourself deep in a conversation with a stranger. Time-honoured Confucian principles have set a template for strong civic pride in a society that is introspective, perhaps, but also decorous and affirmative. You may pass glorious landscapes and gaze out across dazzling seas but don’t forget, half of your travel journey will be about the people, and the Korean tribe are a joy to be among.
